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American Egg Board

 

How Do You Like Your Eggs?

The American Egg Board wanted people to consider eggs beyond breakfast. We turned an age-old question into our answer.

 

Case Study

 

Print & OOH

We created over a dozen portraits, each featuring a unique recipe, and placed them where egg enthusiasts would notice.

 
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Film

Online films showcased our unique characters, recipes and variations of the iconic Incredible Egg jingle.

 
 
 

Pinterest

And on Pinterest, we brought a little of our light-hearted personality to the traditional recipe boards.

 
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Radio

Character-driven radio ads helped bring further attention to our Incredible Egg campaign.

 
 
 
 

4 second recipes

We decided to turn the blandest of radio assignments, DJ live reads, into bite-sized 4 Second Recipes. Winner of Radio Mercury’s 2018 Game Changer Award for most innovative use of radio.

 
 
 
 

Press & Accolades

Lurzer’s Archive Selection, Comm Arts 2018 Award of Excellence, Radio Mercury 2018 Game Changer Award

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Our portraits were also selected to be featured in a New York City museum, Poster House, opening 2019.