American Egg Board
How Do You Like Your Eggs?
The American Egg Board wanted people to consider eggs beyond breakfast. We turned an age-old question into our answer.
Print & OOH
We created over a dozen portraits, each featuring a unique recipe, and placed them where egg enthusiasts would notice.
Online films showcased our unique characters, recipes and variations of the iconic Incredible Egg jingle.
And on Pinterest, we brought a little of our light-hearted personality to the traditional recipe boards.
Character-driven radio ads helped bring further attention to our Incredible Egg campaign.
4 second recipes
We decided to turn the blandest of radio assignments, DJ live reads, into bite-sized 4 Second Recipes. Winner of Radio Mercury’s 2018 Game Changer Award for most innovative use of radio.
Press & Accolades
Lurzer’s Archive Selection, Comm Arts 2018 Award of Excellence, Radio Mercury 2018 Game Changer Award
Our portraits were also selected to be featured in a New York City museum, Poster House, opening 2019.