For When It’s Time
With the world’s population stuck inside due to a global pandemic, there was a major drop in social interactions and the need to freshen your breath with gum. One very long year later, we made our comeback by taking advantage of a once-in-lifetime global and cultural phenomenon: our reemergence.
In one film we were not only able to remind millions of people why they need gum, but also be the only gum they’re thinking about as they triumphantly re-enter the world.
Get Your Ding Back: The Game
Of course, we also knew people would be out of practice when they got back out there. So we created a game help them retrain them for reality—teaching them how to kiss, shake hands, put on hard pants again, and so much more.
Results
500MM+ earned media impressions | 95% POSITIVE social sentiment | 1:52 AVERAGE film view time | 18.5% sales increase
Awards
Cannes Lions (2x Bronze, 2x Shortlists) | D&AD (1x Yellow, 1x Graphite, 2x Wood, 1x Shortlist) | One Show (1x Gold, 1x Silver, 2x Merit) | Clios (1x Silver, 2x Bronze, 1x Shortlist) | Effies (1x Gold, 2x Silver) | NY Festivals (5x Gold) | Comm Arts (Best in Show: Film)
Press
NY Times | Wall Street Journal | Today | Forbes | Telegraph | Yahoo! | CBS | NBC | AdWeek | AdAge | Little Black Book | Mashed | Muse | iHeart Radio | Digg