Case Study

Avocados From Mexico Shopping Network

We know millennials love avocados. For the 2020 Super Bowl, we wanted to test how far that love goes. Enough to get their avocado a furnished yurt? Or a rhinestone track suit? Or a helmet with an adjustable chin strap? As it turns out, yes.


The Network for Shopaholics and Guacaholics

AFMSN launched with a Super Bowl commercial (and two teasers), which drove viewers to an online portal where they could purchase real products for their little bundles of guac.

 

#2 Digital Advertiser of the Super Bowl

Avocado lovers went loco. Every product sold out before the game was over, making us the 2nd most successful digital advertiser on Super Bowl Sunday.

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Awards

New York Festivals (1x Bronze, 3x Finalist)

Press

Adweek | Adage | VICE News | People Magazine

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