The Dirty Dating Response Tool
Most Tinder users have received an unsolicited dirty message, yet none know how to respond. So we created a tool to help daters reply to the eggplants and peaches in their DMs—because cleaning up online dating will lead to more actual dating and more reasons to chew Orbit Gum.
Love in the Time of Corona
Even in a pandemic we managed to create over 30 pieces of original film and GIF content for our tool, each responding to a specific dirty message.
D*** Pic
DTF
U Up?
2AM Text
Eggplant & Peach
Dirty Message
Made for 50+ Million
Over 50 million Tinder users could access our tool via an in-app chat bot, Giphy keyboard and Giphy content hub to respond in real time.
It’s Time We Had…The Talk
To launch the tool, we gave America the talk no parent is equipped to give anymore.
Results
9 Million Active Users | 150 Million Impressions | 40 Million Giphy Views
Awards
One Show (8x Shortlists)